by Alex Palmer | February 20, 2020
An incentive trip redesigned to support a destination in need, a pro-soccer-themed program that dramatically boosted employee retention, and a retooled, high-tech program that upped travel agents' loyalty to a cruise line are among this year's 2020 Motivation Masters Award recipients. Organized each year by Incentive, the B2B brand focused on employee motivation and engagement, the awards honor four category winners in the areas of sales, channel sales, recognition and loyalty, as well as a Grand Motivation Master award that celebrates outstanding overall achievement.

The winners were selected through a rigorous process in which Incentive's editorial team reviewed a record number of applications. Those programs exhibiting the most creative program design, innovative motivation strategies and powerful results earned the top spots. 

To see the list of 2020 Motivation Masters Award winners, visit