by Leo Jakobson | October 30, 2018

In July, Incentive hosted its 17th Annual Industry Roundtable, bringing together a dozen leaders from all segments of the reward and recognition industry to discuss the many issues influencing and affecting the incentive business. The Roundtable will be Incentive's Winter issue cover story; you can read about last year's Roundtable here.

Before the Roundtable got underway, Incentive interviewed each participant. Click here to go to our new site,, to see Jennifer Scavina, executive vice president and managing partner, EGR International Inc./BlackLab Media, discuss what makes an award most motivating, and the importance of letting the award recipient choose an award that speaks to them personally.