by Alex Palmer | October 14, 2019

In the incentive industry, we put a sizable focus on what types of rewards are likely to have the greatest impact on participants. While this is a key consideration, the rewards themselves are only part of the story. Whether you're enticing a salesperson with a trip to the Caribbean, a nice watch or a simple $25 gift card may make little difference if the messaging around these rewards is not motivating enough or fails to put the company's larger goals in context.

"A secret program is not a successful program," says Richelle Taylor, vice president of strategic marketing, incentives and recognition for performance improvement organization One10. "You want participants to get excited before the program launches - create a buzz."

To do this requires a few best practices that will keep the program top of mind and ensure it generates the maximum impact.

For five tips for marketing an incentive program, including using data to understand your audience, tailoring your communication and more, read the full feature at