by Leo Jakobson | October 22, 2018

Three leading meetings, incentives, conventions and exhibitions industry associations are teaming up to provide professional development tools to MICE professionals.

The Society for Incentive Travel Excellence, Meeting Professionals International, and the International Association of Exhibitions and Events have formed the Global MICE Collaborative, focusing on MICE professionals in emerging markets.

"The Global MICE Collaborative will be the world's first comprehensive community for MICE professionals," said Paul Van Deventer, president and CEO of MPI, at the IMEX America show in Las Vegas on Oct. 17. "We are honored to be a part of this collaborative that brings together the power of MPI, IAEE and SITE, providing world-class resources to educate, advance and transform the MICE community globally."

Noting that while many destinations are investing in MICE infrastructure, they often lack the expertise to deliver world-class experiences, the Collaborative will offer professional development and destination awareness in five ways:

Professional Competencies:
 Education and certification to develop and advance the professionalism of MICE practitioners.

Live Events: Bringing MICE practitioners "together in experiences that inspire, energize and provide ongoing professional development and business exchanges."

Peer-to-Peer Engagement:
 Creating a go-to community for MICE professionals throughout their careers.

Destination Consulting: Providing destination marketing organizations with consulting, research and education that will help them achieve success.

Research and Advocacy: Trend reporting and industry initiatives to raise awareness of the value of the MICE industry.

"Incentive travel is the fastest growing segment of the MICE industry and SITE is the only global association focused exclusively on incentive travel," said Didier Scalliet, CIS, CITP, the CEO of SITE, in a statement. "We are thrilled to join together with IAEE and MPI to provide MICE professionals in emerging destinations the resources and competencies they need to grow their MICE business."

Image: From left, Paul Van Deventer, president and CEO of MPI, David DuBois, president and CEO of IAEE, and Annamaria Ruffini, board president of SITE, announce the Global MICE Collaborative at the IMEX America show in Las Vegas on Oct. 17.