How to Maximize Your Gift Card Program

by Erin Wood | September 18, 2019
A sneak peek at some key takeaways at the upcoming RGCA Forum.

Research Finds Consumer-Reward Programs Enhance Business Performance

by Alex Palmer | July 18, 2019
Blackhawk Network study finds 91 percent of consumer reward program managers believe rewards make consumers feel valued.

The Gift of Pure Bliss

by Lisa A. Grimaldi | June 11, 2019

The Gift of Pure Bliss Winners choose their own spa service with this perk. Lisa A. Grimaldi Sports massage? European facial? Deluxe pedicure? Let participants choose the spa service that appeals to them personally with a Spa Finder  gift card. The cards, available in amounts ranging fr

RGCA Announces 2019 Forum Dates, Details

by Alex Palmer | April 29, 2019
Event will include sessions on gift card program best practices and regulatory challenges facing gift cards.

Study: Consumers Spend Beyond Gift Card Value

by Alex Palmer | March 12, 2019
First Data's research also revealed gift cards drive recipients to stores they normally wouldn't visit.

National Gift Card Acquires Benefit Mobile

by Alex Palmer | February 28, 2019
The digital payments platform is expected to enhance the gift-card fulfillment provider's mobile solutions and more.

Research Finds Loyalty Members Want More Redemption Opportunities

by Alex Palmer | February 04, 2019
A Blackhawk Network study shows consumers want to redeem before they hit $100 in rewards.

Buyatab Announces Rebrand, Details of Annual Event

by Alex Palmer | January 25, 2019
"Buyatab Beyond" will be held in Montreal, June 17–19.

Flourish Conference to Focus on Customer Experience With Branded Currency

by Alex Palmer | January 08, 2019
Third annual event brings together experts in gift cards and beyond.

Trends Report: Gift Card Merchants Embracing Omnichannel, Aggressive Fraud Protection

by Alex Palmer | December 31, 2018
NAPCO Research findings point to opportunities for tapping into self-use purchases and improving ADA compliance.

New Study Finds Merchant Gift-Card Offerings Improving

by Alex Palmer | December 18, 2018

 Retail, health/beauty, home goods and apparel show highest increases in recipient approval.


Study: Consumers Overspend When Using Gift Cards

by Alex Palmer | December 11, 2018
First Data finds shoppers spend an average of $59 above the original value of the cards they receive.