Respondents to INCENTIVE's 2012 Gift Card IQ survey who say gift cards are more effective than cash grew from 27.8 percent last year to 36.7 percent in 2012. Most of that growth came from respondents who said cash and gift cards are equally effective in 2011. Indications are that the incentive industry's message that cash is an expensive and ineffective way to recognize and reward employees is reaching more companies.
There is also some indication that in 2012, companies have nudged up the frequency with which they use gift cards throughout the year, as well as the amount they are spending on them.
Per-recipient spending rose a little, with spending moving from low-value gift cards to high-value ones this year. While spending in the sub-$100 category decreased in 2012, respondents say budgets in each of the five categories above $100 per-recipient annually (from $100-$149 to $1,000 and above) were cumulatively up 6.8 percent over 2011, to 42.4 percent.
Several significant survey findings are listed below.
Want to learn more or ready to get started? Just visit Target.com/corporategiftcards any time. Or call 1-800-5GIFTS5 (5443875), Monday through Friday from 7am to 6pm Central Time, to speak with one of our dedicated gift card specialists. Remember, our cards have no fees and they never expire. And with services like individual fulfillment, delayed activation, personalized messaging and reload capability, our program is all about making it easy for you!
For the complete results of INCENTIVE’s 2012 Corporate Gift IQ Survey, visit www.incentivemag.com
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