The "2012 Incentive Industry Strength Indicator – Top Executive's Viewpoint" survey found that while nearly half of the top executives who responded expect business conditions to remain about the same through the end of the year, the rest are split pretty evenly on whether conditions will improve or worsen. Slightly less than one quarter feel business conditions will be better by the end of the fourth quarter, while slightly more than 25 percent think they will be worse.
That pessimism only lasts until the end of the year, however. By the end of the first quarter of 2013, fully 45.2 percent said they believe business conditions will be better than they are now.
However, rising operating costs have only caused a moderate dip in employee and consumer engagement strategies, according to 47.1 percent of respondents. Now more than ever, in-house sales programs remain critical to success, followed closely by channel partner incentives and consumer incentives.
Several significant survey findings are listed below.