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Hallmark Business Connections Hires Recognition Expert
Jonathan McClellan, who worked for 10 years at BI Worldwide, has been tapped as employee recognition segment director.
Customer Retention, Engagement Remain Top Challenges for 2012
Trends like gamification and social referrals of products and services will be two top influencers of loyalty marketing this year.
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Service Awards Boost Newly Merged Snyder's-Lance
One of the first challenges for the new company was to integrate its recognition program.
Case Study: Dairy Queen Uses Social Incentives to Boost Fanbase
Using targeted consumer incentives, Dairy Queen was able to massively grow its customer fan club and...
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Geraldine Gatehouse
Kerry Patterson
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U.S. Travel Association Launches 'Vote Travel' Campaign for 2012 Election
The U.S. Travel Association has launched a year-long initiative intended to raise the travel industr...
London Is Gearing Up for Olympic Glory
London's Olympic spirit is already evident leading up to the 2012 Games.
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Callaway Introduces HEX Black Tour Golf Ball
The HEX Black Tour is a one-size-fits-all ball combining distance while driving with short-range acc...
Maglite Offers XL50 Flashlight
Maglite's next-generation palm-sized flashlights offer high power and rugged construction
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5 Mobile Wallet Apps to Consider
Innovative transaction-processing companies are betting on applications that offer many more conveniences: mobile wallets.
Digital Gift Cards On the Move
With the growing number of merchants offering egifts and mobile applications this past year, digital gifting finally could live up to its hype in 2012.
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A Masterful Performance
Aspen Marketing Services created a sales training incentive for mobile handset maker Motorola took the top spot in the First Annual Motivation Masters Awards.
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