Customer Retention, Engagement Remain Top Challenges for 2012

Trends like gamification and social referrals of products and services will be two top influencers of loyalty marketing this year.

Service Awards Boost Newly Merged Snyder's-Lance

One of the first challenges for the new company was to integrate its recognition program.

Case Study: Dairy Queen Uses Social Incentives to Boost Fanbase

Using targeted consumer incentives, Dairy Queen was able to massively grow its customer fan club and...

U.S. Travel Association Launches 'Vote Travel' Campaign for 2012 Election

The U.S. Travel Association has launched a year-long initiative intended to raise the travel industr...

London Is Gearing Up for Olympic Glory

London's Olympic spirit is already evident leading up to the 2012 Games.

Maglite Offers XL50 Flashlight

Maglite's next-generation palm-sized flashlights offer high power and rugged construction

The Best New Cameras for Incentive Winners

Here are some new cameras that make great incentive awards.

5 Mobile Wallet Apps to Consider

Innovative transaction-processing companies are betting on applications that offer many more conveniences: mobile wallets.

Digital Gift Cards On the Move

With the growing number of merchants offering egifts and mobile applications this past year, digital gifting finally could live up to its hype in 2012.

A Masterful Performance

Aspen Marketing Services created a sales training incentive for mobile handset maker Motorola took the top spot in the First Annual Motivation Masters Awards.