A new study finds that consumers who use something for free are often willing to pay for it in the future.
The Forum has launched the first in a series of new sales research summaries that will highlight specific findings in recent studies.
Accolade International has launched a platform offering a simplified approach to planning and operating incentive programs.
The decision to release the video is part of the IMA's effort to aggressively respond to negative portrayals of incentive programs in general.
Smart Monday will be expanded at this year's show.
April 04, 2012
Companies are awarding not just salespeople, they're using merchandise as morale-builders for everyone.
January 13, 2012
Our annual reader survey touches on budgets, engagement, and channel sales partners.
December 13, 2011
Take the Incentive Reader Forecast for a chance to win one of three $250 Maui Jim sunglasses gift cards.
November 15, 2011
It's our pleasure to announce the finalists of Incentive's third annual Motivation Masters Awards.
October 03, 2011
The widely expected travel rebound will not show up in incentive programs until 2012 at the earliest.
September 28, 2011
Corporate gifts are more common, but the number of recipients and the value of gifts drop.
August 23, 2011
Every year, Incentive convenes a panel of experienced professionals from every sector of the industry to talk about the state of the incentive business.
Big-budget incentive programs and their gift card and gift certificate components both showed signs of revival.
June 07, 2011
The incentive market is improving, according to our annual Sales IQ survey.
April 05, 2011
There was some heartening news in Incentive's 2011 Merchandise IQ survey, mirroring the growing sense that the economy as a whole is strengthening.
March 22, 2011
A preview of our forthcoming 2011 Incentive Merchandise IQ survey.
March 21, 2011
Here's a preview of our forthcoming 2011 Incentive Merchandise IQ survey.
February 25, 2011
Our readers vote on the industry's best travel, merchandise and gift card suppliers.
January 21, 2011
In December, we asked our readers what they see happening in 2011 in all facets of the industry.
November 16, 2010
Incentive's 2010 Corporate Gift IQ survey showed another year of substantial declines.