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Sales - Strategy
The Sales Dodo: Priming the Sales Applicant Pump
August 15, 2008
Many confuse the purpose of a job advertisement with a job description. These are both valuable tools, but are not replacements for one another.
Gender Bender: Size Does Matter When Selling to Women
August 14, 2008
Beware: The practice of resizing and marketing goods to women that were originally designed for men could easily backfire.
Chronicles of a Sales Leader: Decisions Move Up the Ladder as Forecasts Move Down
August 12, 2008
Economic hardships drastically change the way your customers behave and respond to sales pitches. But don't fret. Here's what you can do to stay on top.
Presenting Smart: The Trouble With Questions
August 05, 2008
As salespeople, you are taught to ask questions to better understand your prospect and his needs. But could your choice of questions be causing you to lose sales?
Back to Basics: Keeping the Sale
July 29, 2008
Before you start counting your commission it is critical that you keep the sale. Here are five tips to help you keep your clients locked in.
Prospecting: Working Smarter, Not Harder
The Secret to Increased Sales
Jobs for Top Professionals Endure Through the Recession
Bridging the Gap: Transforming a Use Case Into a Sales Enablement Tool
The Way I See It: Cutting Through the Clutter
A Better Way to Generate Leads
Embracing the Future With Sales 2.0
Sneak Peak: 2008 Survey of Buying Power
Six Powerful Prospecting Tips
Smart Sales: Powering Through the Recession
The Sales Dodo: Successful Selling and the Theory of Relativity
Chronicles of a Sales Leader: Learn From Losing
Are Online Reviews Hindering Your Sales?
Gender Bender: Fuel Your Sales—Even When Gas Prices Are High
Five Ways to Improve Sales Results with Better Quotes and Proposals

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2nd Annual Brand Building For Banks & Financial Services Conference
Sept. 08 - Sept. 09, 2008
Chicago
, IL
With hundreds of financial institutions across North America and similar product offerings rolling out every day, consumers find themselves choosing banking services with nothing more than a gut feeling about a particular brand. In a world where similar bank services are extremely ubiquitous, how can one bank compete with another for customers? The struggle for uniqueness comes with an economic downturn in 2008. The credit crunch coupled with the wave of bank conglomerates will produce an environment in which branding executives will have to prioritize in order to keep their missions on track, their marketing budgets in line, and their customers confident. This premium marcus evans event will explore how to build brand strength through knowledgeable, executive-level speakers, and cutting-edge topics to stay ahead of the competition and increase sales revenues.