Marketing Guide to Public Relations and Social Media An excerpt from Chapter 1: An Introduction to Marketing Public Relations and Chapter 10: Social Media from "Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media" by Gaetan T. Giannini, MBA.
Selling to the C-Suite: When to Time the Executive Call (Part 2) Part 2 of SMM's coverage of the new book "Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top" by Nicholas A. C. Read and Stephen J. Bistritz Ed.D. (McGraw Hill, 2010), the result of a worldwide study of executive buying behavior over 10 years.
Commit to Superior Customer Service Excerpt from "S.A.L.T. & Pepper," co-authored by Rick Miller Many retail employees ask, "How can I get out of this job?" Very few ask themselves, "What can I get out of this job?" The story about Hank Davis and how he learned what he needed to do to become successful can answer that question. We think the big company that provides mom-and-pop service will win just about all of the time.
RSS