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Multilingual Marketing: A Guide to Website Localization
By using inappropriate style, terminology, and grammar in foreign language Websites, key marketing messages often are lost, and overall confidence in a brand diminishes. This is why a multilingual marketing and localization strategy should underpin any international campaign, with search engine optimization playing a central role.
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Taking Aim: Identifying and Capturing the Enterprise Opportunity, Part 1
In the old days, product was king. Then came the need to get away from features and functionality and talk about "solutions." Many companies today seem to be one step behind in rising to the next challenge: Migrating salespeople from the "department level" or "operations" mindset to the enterprise mentality.
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Reassessing CRM: From Sales Rep Annoyance to Competitive Edge
As sales and marketing managers grapple with the task of ensuring their companies remain competitive during the economic downturn, many are frustrated by an age-old dilemma: how to track and manage the copious amounts of customer data required to improve sales performance, better segment prospects, effectively target the most profitable customers, and correlate leads to closed deals and customers.
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| NEWS & STRATEGY |
intelecrm Gets Added Features
Intelestream has released a workflow engine and group security solution for intelecrm, its small business on-demand CRM offering.
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| EVENTS & PRODUCTS |
TIG Global Introduces Internet Marketing Whitepapers for DMOs
TIG Global, an interactive marketing agency that specializes in the hospitality and travel industries, has launched a new series of free whitepapers for destination marketing organizations intended to teach them Internet marketing best practices.
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Leading In Times of Crisis
July 06, 2009 Navigating through Complexity, Diversity and Uncertainty to Save Your Business. (Jossey-Bass, $19.77)
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| Training Live + Online
Jan. 01 -
Dec. 31, 2009
www.TrainingLiveandOnline.com
Training Live + Online certificate programs fit around your busy schedule and inside your budget, and still provide the professional know-how and in-depth content you expect from Training magazine Events. Now save $200 when you register for the certificate of your choice one month in advance. This offer is open to new registrations only. No other discounts apply.
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| Training magazine Events
Jan. 01 -
Dec. 31, 2009
www.TrainingMagEvents.com
From the latest developments in training, online learning and knowledge management to the most cutting-edge tools and techniques in performance support and presentation design and delivery, Training magazine's world-class events provide guidance and focus on training and education in the working world.
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| Virtual Training World
Dec. 10 -
Dec. 10, 2009
www.trainingmag.com/expo
Training magazine's Virtual Training World on December 10, 2009 will be the industry's premiere virtual conference and tradeshow. Network with your peers, visit virtual booths, and hear live, online presentations from learning leaders -- including international authority on leadership Stephen R. Covey -- all from the convenience of your desktop.
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| Training 2010 Conference & Expo
Feb. 01 -
Feb. 03, 2010
www.TrainingConference.com
Join your training peers in San Diego, the city with a near-perfect climate, for Training magazine's 33rd annual event in February 2010. Training 2010 will help you gather insight, skills, inspiration, and best practices as well as engage you like never before.
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