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Going the Extra Mile with E-Mail Marketing
Marketers no longer can afford to measure subscriber engagement levels solely on open and click-through rates reported on an aggregate campaign level. Going the extra mile in collecting both behavioral and attitudinal data on an individual customer level from multiple marketing channels enables marketers to optimize their ROI more effectively over time.
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Competitive Intelligence on a Shoestring Budget
Small and mid-size manufacturing companies frequently believe their limited financial resources prevent them from doing much to determine their competitors' intentions or capabilities. In truth, a good deal of competitive information is either free or can be acquired at the cost of a phone call, photocopies, or the time to go and find it.
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Marketing's Interest in the Sales Function: A New Understanding of the "Whole Product"
When sales is viewed more as an integral part of the "expected product," marketing's view of the role of personal selling in the marketing mix will have to change, and with it, the importance of understanding the value of the salesperson. Although a simple hypothesis, a change in thinking about the nature of the "whole product" may have powerful repercussions for the place personal selling has in businesses where effective direct selling is crucial.
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Cold Calling Lives
Why is it that people have a phobia of making introductions by phone? If anything, the phone gives you the comfort of anonymity and space that potentially could ease a first interaction. The phone gives you the ability to be anywhere, anytime.
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Inside Information: An Untapped Source for Sales Success
New research reveals the very best salespeople have found another group of people with whom to get cozy. No, not new types of customers or even new business partners. Surprisingly, the best salespeople are standouts at wooing their own co-workers.
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| COLUMNS |
 | The Sales Clinic: Why People Don't Buy From You
It's interesting to note how many sales opportunities salespeople or business owners miss out on—offers they likely could have won. Were they only to realize how much that lost business is worth over a 12-month period, no doubt they'd be quicker to do something about it.
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 | Gender Bender: Rolling with a Woman's New Buying Habits
Wow, this economy's taken more twists and turns than a roller coaster, hasn't it? But when it comes to selling to women, be reassured that once you know about their new buying habits, you'll be able to keep going—no matter what.
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| NEWS & STRATEGY |
SalesCentive Debuts on AppExchange
I Love Rewards has announced the availability of SalesCentive&x2014;a non-cash incentive solution intended to motivate sales teams to accurately log and perform the prospecting activities that fill their sales funnel&x2014;on the salesforce.com AppExchange.
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| EVENTS & PRODUCTS |
TIG Global Introduces Internet Marketing Whitepapers for DMOs
TIG Global, an interactive marketing agency that specializes in the hospitality and travel industries, has launched a new series of free whitepapers for destination marketing organizations intended to teach them Internet marketing best practices.
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Leading In Times of Crisis
July 06, 2009 Navigating through Complexity, Diversity and Uncertainty to Save Your Business. (Jossey-Bass, $19.77)
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| Training Live + Online
Jan. 01 -
Dec. 31, 2009
www.TrainingLiveandOnline.com
Training Live + Online certificate programs fit around your busy schedule and inside your budget, and still provide the professional know-how and in-depth content you expect from Training magazine Events. Now save $200 when you register for the certificate of your choice one month in advance. This offer is open to new registrations only. No other discounts apply.
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| Training magazine Events
Jan. 01 -
Dec. 31, 2009
www.TrainingMagEvents.com
From the latest developments in training, online learning and knowledge management to the most cutting-edge tools and techniques in performance support and presentation design and delivery, Training magazine's world-class events provide guidance and focus on training and education in the working world.
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| Virtual Training World
Dec. 10 -
Dec. 10, 2009
www.trainingmag.com/expo
Training magazine's Virtual Training World on December 10, 2009 will be the industry's premiere virtual conference and tradeshow. Network with your peers, visit virtual booths, and hear live, online presentations from learning leaders -- including international authority on leadership Stephen R. Covey -- all from the convenience of your desktop.
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| Training 2010 Conference & Expo
Feb. 01 -
Feb. 03, 2010
www.TrainingConference.com
Join your training peers in San Diego, the city with a near-perfect climate, for Training magazine's 33rd annual event in February 2010. Training 2010 will help you gather insight, skills, inspiration, and best practices as well as engage you like never before.
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