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Marketing - Technology
Going the Extra Mile with E-Mail Marketing
Marketers no longer can afford to measure subscriber engagement levels solely on open and click-through rates reported on an aggregate campaign level. Going the extra mile in collecting both behavioral and attitudinal data on an individual customer level from multiple marketing channels enables marketers to optimize their ROI more effectively over time.
Social Media Users Actually More Social
Research finds offline relations enhanced by online social media
MySpace to Feature 'New Moon' Takeover Ads
A giant wolf and a slew of brooding, pale, chiseled-ab-boasting teenagers are set to take over MySpace.
JiWire: Airport Web Users Let Time Fly By
Most travelers who log on to airport Wi-Fi stay on for 30 minutes or more, according to a new study by JiWire.
Social Sites Not as Video Ad Friendly as Content, E-mail
Social networking and gaming sites don’t measure up to content sites and email when it comes to user engagement.
Good News, Bad News for Mobile Marketing
Mobile Content Demand Set to Soar
Continental Airlines to Sell Ads on Its Site
Women Clicking to Earn Virtual Dollars
Editor's Note: Network on SMMConnect.com
Does the Hard Sell Work on Social Nets?
Multilingual Marketing: A Guide to Website Localization
Social Media Users Tout Brands, Products
Forecast: Digital Out-of-Home to Skyrocket Ahead
Online Retailers Get Social for the Holidays
Microsoft Unveils Major Redesign of MSN Portal
Why Best Buy's CMO Sicced His Blue Shirts on Twitter
Integrated Measurement: Online Advertising Grows Up
Marketers Get Real
A Smarter Share Button for Facebook

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