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Marketing - Strategy
Social Media Users Actually More Social
Research finds offline relations enhanced by online social media
War Between AT&T and Verizon Escalates
Late on Monday (Nov. 16) Verizon filed a motion in the Northern District Court of Georgia aimed at countering AT&T’s recent lawsuit over Verizon’s series of competitive “There’s a map for that" ads.
Social Sites Not as Video Ad Friendly as Content, E-mail
Social networking and gaming sites don’t measure up to content sites and email when it comes to user engagement.
Marketing's Interest in the Sales Function: A New Understanding of the "Whole Product"
When sales is viewed more as an integral part of the "expected product," marketing's view of the role of personal selling in the marketing mix will have to change, and with it, the importance of understanding the value of the salesperson. Although a simple hypothesis, a change in thinking about the nature of the "whole product" may have powerful repercussions for the place personal selling has in businesses where effective direct selling is crucial.
Good News, Bad News for Mobile Marketing
The audience for mobile marketing has more men than women at this stage.
Continental Airlines to Sell Ads on Its Site
How Marketers Can Tap the Web
Mobile Content Demand Set to Soar
Marketing Guide to Public Relations and Social Media
Women Clicking to Earn Virtual Dollars
Shops Restructure Ways to Go Local
Does the Hard Sell Work on Social Nets?
Social Media Users Tout Brands, Products
How Staples Is Building a Sustainable Brand
Online Retailers Get Social for the Holidays
Why Best Buy's CMO Sicced His Blue Shirts on Twitter
Brands More Influential than Price in Spurring Purchases: Study
Integrated Measurement: Online Advertising Grows Up
Cabbie, Take Me to the Digital Age
In a Crisis? It Might Just Help to Spend
Carlson Marketing Sold
Persuasive (or Not) as Celebrity Endorsers
Marketers Get Real
What Does It Take to Be a Marketing Leader?
The Hispanic Market Is Set to Soar

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Coca-Cola and IBM Still Top Brands
September 18, 2009 Overall brand value dips for first time in rankings’ history.
What's Attracting Your Upscale Customers?
May 12, 2009 Nielsen research says dollar stores are the new hot spot for high- and middle-income consumers.

  
Epic Careers By Inspiring Parents
July 22, 2009 Mommy and Daddy Do It Pro Bono (Taproot Foundation, $15.95)


Leading In Times of Crisis
July 06, 2009 Navigating through Complexity, Diversity and Uncertainty to Save Your Business. (Jossey-Bass, $19.77)



  
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