War Between AT&T and Verizon Escalates Late on Monday (Nov. 16) Verizon filed a motion in the Northern District Court of Georgia aimed at countering AT&T’s recent lawsuit over Verizon’s series of competitive “There’s a map for that" ads.
Marketing's Interest in the Sales Function: A New Understanding of the "Whole Product" When sales is viewed more as an integral part of the "expected product," marketing's view of the role of personal selling in the marketing mix will have to change, and with it, the importance of understanding the value of the salesperson. Although a simple hypothesis, a change in thinking about the nature of the "whole product" may have powerful repercussions for the place personal selling has in businesses where effective direct selling is crucial.
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