The 7 1/2 Rules of E-mail Marketing August 13, 2008 If you're considering e-mail campaigns for your marketing mix, follow these 7 1/2 simple rules to help ensure success.
Editor's Letter: Survey says: Ding! Knowledge Is Power July 14, 2008 Knowing where and when to fight is as important as the weapons themselves, and that explains why those of us here at Sales & Marketing Management are so excited about the return of the annual Survey of Buying Power.
2nd Annual Brand Building For Banks & Financial Services Conference Sept. 08 -
Sept. 09, 2008 Chicago , IL With hundreds of financial institutions across North America and similar product offerings rolling out every day, consumers find themselves choosing banking services with nothing more than a gut feeling about a particular brand. In a world where similar bank services are extremely ubiquitous, how can one bank compete with another for customers? The struggle for uniqueness comes with an economic downturn in 2008. The credit crunch coupled with the wave of bank conglomerates will produce an environment in which branding executives will have to prioritize in order to keep their missions on track, their marketing budgets in line, and their customers confident.
This premium marcus evans event will explore how to build brand strength through knowledgeable, executive-level speakers, and cutting-edge topics to stay ahead of the competition and increase sales revenues.
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