Below The Topline: The United States in 2020
A Very Different Place While the World is struggling with the economic hard times of late, the future poses a new set of challenges that do not stem from arcane financial investments, but from simple demographics. An aging population, a declining birth rate, and growing ethnic diversity will change the face and the spending behavior of consumers in the U.S. Gaining share among population groups that most marketers do not reach today—older and ethnic consumers—will require shifts in focus, tactics, and products.
The Danger of Over-Valuing Smart, Talented People In "OOPS! 13 Management Practices that Waste Time and Money (and What to Do Instead)," workplace behavior expert Aubrey Daniels reveals why common business practices, such as annual bonuses, automatic pay raises, and layoffs, reward the type of bad behavior that led to the current economic meltdown.
Audience Involvement Solutions Website Launches Harbinger Knowledge Products, the maker of YawnBuster, unveiled an Audience Involvement Solutions Website designed to provide products and resources for the creation of interactive presentations.
World View: Focus on the Philippines A combination of hard and soft skills training opens doors for a more entrepreneurial mind-set—possibly an answer to the sharp down trend in the global economic climate that threatens the Philippine economy.
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