Multilingual Marketing: A Guide to Website Localization By using inappropriate style, terminology, and grammar in foreign language Websites, key marketing messages often are lost, and overall confidence in a brand diminishes. This is why a multilingual marketing and localization strategy should underpin any international campaign, with search engine optimization playing a central role.
Amgen Advances, Standardizes Meetings Reporting Technology Led by director of global meetings management Marybeth Roberts, pharma giant Amgen has pushed tech vendor StarCite to reconfigure its systems to accommodate conventions data.
Productivity Coach's Corner: Do You Have a Backup Plan? You've increased your productivity, and are happy with your work performance, but what if something goes wrong (as, eventually, it will)? Do you have a plan just in case?
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