Going the Extra Mile with E-Mail Marketing Marketers no longer can afford to measure subscriber engagement levels solely on open and click-through rates reported on an aggregate campaign level. Going the extra mile in collecting both behavioral and attitudinal data on an individual customer level from multiple marketing channels enables marketers to optimize their ROI more effectively over time.
Soapbox: Rock of Sages As people stay in the workforce longer and the economy continues to churn, we need to turn to tap into the wisdom of leadership sages about what is needed to live full lives in the challenging and changing world of work.
Learning Exchange: Instructional Design is a Discipline Is instructional design at your organization based on what someone has in a file? That's disturbing. As the cost of delivery far exceeds the cost of development, an investment in a methodical approach to instructional design pays for itself many times in performance outcomes.
Productivity Coach's Corner: Are You Ready To Get Busier? The holiday season is full of good cheer, good friends—and good stress. It doesn't have to be that way. The right productivity strategies can make the time between Thanksgiving and the holidays big on accomplishment and low on anxiety.
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Training magazine's Virtual Training World on December 10, 2009 will be the industry's premiere virtual conference and tradeshow. Network with your peers, visit virtual booths, and hear live, online presentations from learning leaders -- including international authority on leadership Stephen R. Covey -- all from the convenience of your desktop.
Join your training peers in San Diego, the city with a near-perfect climate, for Training magazine's 33rd annual event in February 2010. Training 2010 will help you gather insight, skills, inspiration, and best practices as well as engage you like never before.