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STRATEGY
Top Stories

'Tis the Season! Employers Find Many Happy Returns in Volunteerism
Managers at AMC benefit from getting into the giving spirit.

Managing Motivation
Nine leadership strategies to boost employee morale.

Frito-Lay Kudos to Million-Mile Safe Drivers
PepsiCo's Frito-Lay North America is recognizing 95 delivery drivers who this year have reached the career milestone of driving more than 1 million, 2 million or 3 million miles accident-free.

 
Corporate Strategy

'Tis the Season! Employers Find Many Happy Returns in Volunteerism
Managers at AMC benefit from getting into the giving spirit.

Could Your Company's Woes Be Tied To Gray Skies?
As hard as your company's recession survival strategies are on your employees, it may be more than that. They may have Seasonal Affective Disorder, and you may have workplace legal obligations to them because of it.

Small Business Owners Trim Gifting Budgets
Employee gifting takes a hit as customer gift budgets remain steady.

Mad About Incentives Meets Science Behind Incentives: Length and Frequency of Incentives
In their fifth collaborative article, Incentive columnists Ley Borlo (Mad About Incentives) and Joshua Klapow (Science Behind Incentives) look at figuring out the right duration and frequency of incentive rewards from a behavioral sciences perspective.

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Consumer Strategy

Starbucks Launching Consolidated Loyalty Card Program
The coffee giant streamlines its Card Rewards and Gold Card, allowing members to use one card, and provides customized rewards.

BP Aims to Help Take a Gas Rewards Program National
The gasoline retailer offering cents-per-gallon fuel rewards to consumers in a cross-marketing effort with 500 grocery stores.

Kraft Asks Consumers to Step Up and Volunteer
Staffers generate online video to encourage consumers to “Make a Delicious Difference”

TGIF's Very Friendly Online Promotion
What happens when a social media strategy takes off faster than expected? TGI Friday's found out this month when, after just six days of media support, its new marketing character, Woody, achieved a Facebook promotional goal expected to occur over almost 30 days.

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Incentive 101

Managing Motivation
Nine leadership strategies to boost employee morale.

Targeting Your Audience’s Network
It's all about the network when it comes to getting your incentive program message across these days. Your participants' peer and social networks, that is.

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Expert Opinions

Targeting Your Audience’s Network
It's all about the network when it comes to getting your incentive program message across these days. Your participants' peer and social networks, that is.

» Read More

EDITOR'S PICKS

'Tis the Season! Employers Find Many Happy Returns in Volunteerism
Managers at AMC benefit from getting into the giving spirit.

Maritz: Holiday Travel To Tumble
A Maritz poll finds economic concerns, Swine flu will lead to $4.05 billion loss for the travel industry this holiday season

ZipSetGo.com Roars Into Online Meeting/Incentive Group Travel Space
ZipSetGo.com offers vetted content about destinations, planning tips, and sample itineraries and themes from past successful meeting and incentive programs, married with social media tools to create a community of informed planning professionals

 
INCENTIVE HIGHLIGHTS




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