Corporate Incentive Program - Employee Incentive


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STRATEGY - CONSUMER STRATEGY

Starbucks Launching Consolidated Loyalty Card Program
The coffee giant streamlines its Card Rewards and Gold Card, allowing members to use one card, and provides customized rewards.

BP Aims to Help Take a Gas Rewards Program National
The gasoline retailer offering cents-per-gallon fuel rewards to consumers in a cross-marketing effort with 500 grocery stores.

TGIF's Very Friendly Online Promotion
What happens when a social media strategy takes off faster than expected? TGI Friday's found out this month when, after just six days of media support, its new marketing character, Woody, achieved a Facebook promotional goal expected to occur over almost 30 days.

Winners and Nominees for Incentive's 1st Annual Motivation Masters Awards
We announce the finalists of our first annual Motivation Masters awards. These 13 finalists are already the recipients of a 2009 Motivation Masters award in one of seven categories. On Dec. 6, we will announce the ultimate winner, the Motivation Master of 2009, at the 6th Annual Las Vegas Incentive Marketplace.

Incentive Magazine a Partner in CorporateRewardsXchange, Holding its 1st Motivation Masters Awards Ceremony at 6th Annual Las Vegas Incentive Marketplace
On Dec. 6, the finalists in Incentive’s inaugural Motivation Masters awards competition will come together at the Planet Hollywood Resort & Casino in Las Vegas for the announcement of the winner. Incentive and online sister publication Sales & Marketing Management are the media partners of CorporateRewardsXchange, a cooperative merchandise platform by leading brands and fulfillment companies.

Frito-Lay Kudos to Million-Mile Safe Drivers
PepsiCo's Frito-Lay North America is recognizing 95 delivery drivers who this year have reached the career milestone of driving more than 1 million, 2 million or 3 million miles accident-free.