Starbucks Launching Consolidated Loyalty Card Program
The coffee giant streamlines its Card Rewards and Gold Card, allowing members to use one card, and provides customized rewards.

BP Aims to Help Take a Gas Rewards Program National
The gasoline retailer offering cents-per-gallon fuel rewards to consumers in a cross-marketing effort with 500 grocery stores.

TGIF's Very Friendly Online Promotion
What happens when a social media strategy takes off faster than expected? TGI Friday's found out this month when, after just six days of media support, its new marketing character, Woody, achieved a Facebook promotional goal expected to occur over almost 30 days.

'Tis the Season! Employers Find Many Happy Returns in Volunteerism
Managers at AMC benefit from getting into the giving spirit.