The ROI of R&R May 05, 2008 How do you measure the value of a travel incentive if the goal is reduced turnover?
Good for the Ear: Universal Buzz Helps U.S. Cellular Rock Out April 07, 2008 To celebrate its 21st birthday, U.S. Cellular, the sixth largest wireless carrier in the nation, wasn't sure exactly what it wanted to do, but it had a very specific idea of what it wanted to accomplish.
2nd Annual Brand Building For Banks & Financial Services Conference Sept. 08 -
Sept. 09, 2008 Chicago , IL With hundreds of financial institutions across North America and similar product offerings rolling out every day, consumers find themselves choosing banking services with nothing more than a gut feeling about a particular brand. In a world where similar bank services are extremely ubiquitous, how can one bank compete with another for customers? The struggle for uniqueness comes with an economic downturn in 2008. The credit crunch coupled with the wave of bank conglomerates will produce an environment in which branding executives will have to prioritize in order to keep their missions on track, their marketing budgets in line, and their customers confident.
This premium marcus evans event will explore how to build brand strength through knowledgeable, executive-level speakers, and cutting-edge topics to stay ahead of the competition and increase sales revenues.
RSS