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NEWS - CONSUMER

Kraft Asks Consumers to Step Up and Volunteer
Staffers generate online video to encourage consumers to “Make a Delicious Difference”

Retail Rewards of Growing Importance to Consumers
Women, Gen Y display highest engagement; overall enrollment grows by 19 percent

Survey: Wealthy Give Luxury Industry an 'F'
Discounting lowers luxury perception, expenditures for some.

Holiday Budgets Stick with Consumers
Some positive economic notes preempt the 2009 holiday season, but retailers shouldn’t expect consumers to open their wallets just yet. A new study from IRI of over 1,000 U.S. households found that although increased optimism will prompt shoppers to spend, the majority will stick to a strict budget.


EDITOR'S PICKS

Winners and Nominees for Incentive's 1st Annual Motivation Masters Awards
We announce the finalists of our first annual Motivation Masters awards. These 13 finalists are already the recipients of a 2009 Motivation Masters award in one of seven categories. On Dec. 6, we will announce the ultimate winner, the Motivation Master of 2009, at the 6th Annual Las Vegas Incentive Marketplace.

Incentive Magazine a Partner in CorporateRewardsXchange, Holding its 1st Motivation Masters Awards Ceremony at 6th Annual Las Vegas Incentive Marketplace
On Dec. 6, the finalists in Incentive’s inaugural Motivation Masters awards competition will come together at the Planet Hollywood Resort & Casino in Las Vegas for the announcement of the winner. Incentive and online sister publication Sales & Marketing Management are the media partners of CorporateRewardsXchange, a cooperative merchandise platform by leading brands and fulfillment companies.

Frito-Lay Kudos to Million-Mile Safe Drivers
PepsiCo's Frito-Lay North America is recognizing 95 delivery drivers who this year have reached the career milestone of driving more than 1 million, 2 million or 3 million miles accident-free.

 
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