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GIFT CARD - TRENDS

Macy’s Is Top Card Purchase Over Holidays, But January Resales Soar
An incentive award that the recipient doesn't want is not very motivating, if not outright demotivating. More gift card recipients of all stripes have been turing to card exchanges, which offer an alternative to tossing a card into a drawer or regifting it.

National Survey Reveals Online Gift Cards Gain Favor
A pre-holiday gift card survey conducted by CashStar, Inc., a Portland, Maine–based gift card and incentive company, shows that consumers are much more receptive to buying gift cards online and using email-based gift cards


EDITOR'S PICKS

Atlantis Unveils Individual Incentive Certificates
The Atlantis Paradise Island resort in the Bahamas is now offering group planners customizable individual incentive award certificates that can include accommodations, airport transfers and a wide range of dining and entertainment options.

TBA Global Sells DMC Division to Kuoni Group
TBA Global sells its U.S. destination management company division to Kuoni Group

Harrah’s Sticks To Its Formula for Successful Meetings
The Las Vegas Meetings by Harrah's sales team is continually improving its one-stop-shop model for seven properties that makes the meeting planning process easier for planners.

 
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