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GIFT CARD - NEWS

American Express and United Way Team Up for Charity Gift Card
American Express has teamed up with the United Way to create the United Way Charity Gift Card, introduced just in time for the gift-giving holiday season

Gift Cards Becoming More Consumer-Friendly
Study finds that fees, expiration dates on retailer gift cards have become virtually non-existent

Movie/Pizza Gift Card Bonus for School Recycling Program
Case Study: A schools fundraising organization finds success with gift cards for pizza and movies

New Company Uses Gift Cards to Increase Direct Mail Responses and Gain Valuable User Feedback
Direct response company Dukky has a new gift card platform to help loyalty and rewards program marketers.

American Express Eliminates Monthly Gift Card Fees, Partners with Simon
American Express has eliminated monthly fees on all of its gift cards, including those already purchased, and has partnered with Simon Property Group

Research Report Says Holiday Gift Card Market Could Shrink by 5 Percent
Archstone Consulting also remarks consumers are putting their cards to practical, not frivolous, use.

AmEx Teams Up with Renaissance on Gift Card Offer, Eliminates Monthly Inactivity Fees
The company offers $50 gift cards for Renaissance stays paid with its AmEx cards and gets rid of all dormancy fees.

Blackhawk Network Adds Customized Rewards Visa Gift Card to Product Line
Third-party provider of prepaid gift-cards Blackhawk Network has added its Rewards Visa Gift Card to the company’s Incentives and Rewards program, which now offers both closed and open-loop card options for clients.

AMC Add Transaction Wireless wGift Technology to Gift Card Products
AMC Entertainment Inc. has partnered with Transaction Wireless to enhance its gift card program with TW’s wGift technology, allowing AMC buyers to customize their gift card giving experience with personalized mobile and e-mail messaging

TGIF's Very Friendly Online Promotion
What happens when a social media strategy takes off faster than expected? TGI Friday's found out this month when, after just six days of media support, its new marketing character, Woody, achieved a Facebook promotional goal expected to occur over almost 30 days.


EDITOR'S PICKS

'Tis the Season! Employers Find Many Happy Returns in Volunteerism
Managers at AMC benefit from getting into the giving spirit.

Maritz: Holiday Travel To Tumble
A Maritz poll finds economic concerns, Swine flu will lead to $4.05 billion loss for the travel industry this holiday season

ZipSetGo.com Roars Into Online Meeting/Incentive Group Travel Space
ZipSetGo.com offers vetted content about destinations, planning tips, and sample itineraries and themes from past successful meeting and incentive programs, married with social media tools to create a community of informed planning professionals

 
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