Top Five Ways to Communicate Training Programs' Value May 15, 2009
Expertus released "Top 5 Ways to Communicate the Value of Your Training Programs," a white paper summarizing the discussion of learning leaders during the Learning Executive Think Tank's third virtual meeting.
Expertus hosted a virtual round table recently to address the issue of learning organizations' communication skills and their importance in survival. Round table participants discussed the nature of successful implementation and execution of relevant training programs, and how to communicate their value effectively.
According to the white paper, "In business, the bottom-line is still king—and learning organizations must demonstrate how much they contribute to the revenue stream and help decrease costs."
The round table group, which included learning leaders from multiple industries, outlined the importance of garnering advocates for learning among senior leaders. The group also discussed the best methods to reach out for this support. In addition, attendees underscored ways in which measurement is critical to communicating the importance and pertinence of training to core business objectives.
When asked, "In these uncertain times, what compelling messages and approaches are you using to convince executive management and your training customers about the value of your training programs?," the following were the top five findings:
• Strategically align training to business objectives to ensure its value. Training programs that contribute to the company mission are deemed valuable and relevant.
• Learning leaders and programs need to speak the language of business. Training that addresses real business challenges receives attention and is thought credible.
• Learning metrics are key. You must measure, but more importantly, you must measure the impact on business.
• Increase training value through efficiency. Executives say they want efficiency; make sure efficiency translates into business impact.
• Enlist learning champions. When senior leaders evangelize key business and learning initiatives throughout the organization, people pay attention.
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