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What Your CEO Really Thinks of You
September 30, 2009
Ever wonder what CEOs truly think about investing in the development of their employees? They all say they believe in it (what else are they going to say?), but a new book aims to cut through the public relations statements to their true feelings on the subject.
"Measuring For Success: What CEOs Really Think About Learning Investments," by Dr. Jack J. Phillips and Dr. Patricia Pulliam Phillips, explores executive attitudes about the success of learning and development (LD).
"Jack and Patti Phillips provide a rare glimpse into the mind of the CEO with this book. Knowing what is valued, what supports the business, and what will be championed by senior leaders is valuable in guiding new leaders of every learning organization," says Rebecca Ray, Ph.D., senior vice president of Global Talent Management and Development at MasterCard Worldwide.
Workplace learning professionals have always wondered why their budgets are first to be slashed during tough economic times, says Patti Phillips, also president and CEO of the ROI Institute. "As we emerge from the recession the entire focus will be on accountability and value," says Phillips. "According to The Economist, this is the year of the chief financial officer, and going forward, the CFO will be the driver in terms of determining the value of various projects, programs, and functions. The challenge for LD is to show the contribution the business is making in a credible, believable way. The data presented to top executives must be CEO and CFO friendly. This book shows what the executives are requiring and requesting and in the future will be demanding. In simple, easy terms we show how to provide what they need."
"We think this is probably our best book, and it's the timeliest in terms of information needed by the LD function," says Jack Phillips, chairman of the ROI Institute. "The challenge for LD leaders is to step up to this issue and meet the executive challenges."
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