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Failing at Face-Time?
June 25, 2009
Face-to-Face communication is fast becoming a lost art in the era of e-mail, text, and voice mail, says Stacey Hanke, founder of 1st Impressions Consulting Inc., and author of "Yes You Can! Everything You Need from A to Z To Influence Others To Take Action." This is unfortunate, Hanke adds, as when it comes to engaging an audience, making a compelling sales presentation—to one person or ten—business still is driven by personal communication. Technology may set the stage, but speaking, body language, and tone seal the deal.

Hanke says she built her career on empowering others to maximize their communication skills. She points out that she's trained and coached more than 10,000 individuals, and delivered more than 500 presentations to national and international business groups, teaching them how to communicate effectively.

From the book, readers will learn how to:

• Not just talk, but consciously and deliberately communicate in a way to influence others to take action.

• See themselves as others see them. Are you as good—or bad—as you think you are when speaking to others?

• Change behavior to enhance communication and influence skills.

• The importance of delivering the message your audience wants to receive, not what you want them to hear.

• Permanently change your verbal communications technique for consistently improved results.


In the beginning of her career, Hanke picked up on "a glaring obstacle for seamless corporate function. Less than desirable verbal skills were preventing everything from running smoothly."

"As a regional training specialist for Target, it was my responsibility to investigate the largest chasms in management development. I discovered the biggest gaps were in the inability to communicate effectively, communicating the wrong messages, and conflicting verbal and nonverbal behaviors."

Seeing how a lack of communicative ability seemed to plaque so many corporations, Hanke discovered a calling. In August 2003, she founded 1st Impression Inc. to aid people in developing their professional communication and speaking skills, and develop approaches which achieve desired results.

"Communicating with influence takes work and requires constant attention," notes Hanke. "My book provokes individuals to make a conscious effort to revamp these skills, pointing out different signs of ineffectiveness that may have gone undetected otherwise."


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