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Twin Solutions for Sales Enablement
July 10, 2008
Edited by Jeremy Cohen
Searching high and low for the next great sales effectiveness solution? Thanks to The TAS Group, you now have two to set your sights on. The company recently announced two major customer offerings: Sales Workshop 2.0 and the Sales Enablement License Program.

Workshop 2.0 leverages The TAS Group's TAS: Pedia sales knowledge portal, delivering core knowledge concepts in advance of, during and after training events. It is intended for sales organizations looking to achieve sustained sales performance improvement with reduced classroom training time and travel. Unlike traditional sales training programs, Workshop 2.0 is not just a single training event. It serves as an ongoing partnership platform between the sales effectiveness experts and the sales organization.

"We're addressing two major requests from our customers with Workshop 2.0," says Donal Daly, CEO of The TAS Group. "First, we are increasing user adoption of the sales methodologies by providing a more effective sales effectiveness learning experience with TAS:Pedia, a technology-enabled learning and ongoing reinforcement program.

"And that increases user adoption—a significant win for our customers. Workshop 2.0 also reduces the amount of time that sales people need to be out of the field."

The Sales Enablement License allows organizations to benefit from a wide range of sales methodology solutions, complemented by TAS:Pedia. Solutions include opportunity, account and channel management, in addition to individual sales effectiveness methodologies, all for a significantly reduced per-user annual subscription fee.

In addition, the Sales Enablement License covers multiple methodologies and is paid on a subscription basis to reduce upfront costs. It is also transferable, so an organization can allow for sales force turnover and enable far greater simplicity in license administration and budgeting.

Sales Workshop 2.0 and the Sales Enablement License program are both now available. For more information, visit www.thetasgroup.com.


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This article is brought to you by Sales & Marketing Management, the leading authority for executives in the sales and marketing field.

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