Let's Get Real or Let's Not Play October 07, 2008 Transforming the Buyer/Seller Relationship (Portfolio; $25.95)
Look at where client-buyer relationships have gotten our economy. Obviously something isn't right. Making mistakes in today's corporate world can cost you everything, literally. Clients are afraid to make a wrong investment and sales people are desperate for business.
For Mahan Khalsa and Randy Illig of Sales Performance Group FranklinCovey, the solution is clarity and honesty in buyer/seller relationships. Their book, Let’s Get Real or Let’s Not Play, emphasizes the importance of nurturing genuine, person-to-person relationships between buyers and sellers.
Let's Get Real or Let's Not Play helps its readers transform the sales culture. Khalsa and Illig say sellers need to get 100% focused on helping their clients increase productivity and revenues. They need to understand that a win for the client is a win for the seller.
With all the corporate greed and unidirectional risk that led to this economic crisis, a dose of authenticity and transparency might just be the sought-out antibiotic. It's time to quit playing games and get the real deal.
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