Driving Results Through Social Networks June 29, 2009 How top organizations leverage networks for performance and growth. (Jossey-Bass, $19.77)
According to Rob Cross and Robert J. Thomas, co-authors of Driving Results Through Social Networks, most leaders are want a way to get better results from their organizations, but they aren't sure how. Throughout the book, the authors discuss various principles and tools for savvy business execs that want to: • Align with strategic value propositions • Execute rapid innovation • Adapt to the road ahead and its merging opportunities
For the past decade the two have worked closely with executives from more than 100 top-level companies and agencies. The authors write Driving Results Through Social Networks gives you insight into how these leaders are using network thinking to increase revenues, lower costs, and accelerate innovation.
Rob Cross is associate professor, McIntire School of Commerce at University of Virginia, where he specializes in organizational behavior. Robert J. Thomas is executive director of Accenture's Institute for High Performance.
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