Genius.com has announced the release of Genius Enterprise, which adds marketing automation capabilities to its demand generation and e-mail marketing services. Genius Enterprise offers marketers the ability to create rules-based lead nurturing workflows and automate e-mail marketing campaigns tied to Genius.com's real-time prospect interest alerts, as well as instant Website visit replays for frontline sales reps. The release also enables marketing and sales managers to identify qualifying conversion events—such as trial sign-ups or visits to a specific Web page—signaling strong prospect interest.
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