SAVE | EMAIL | PRINT | MOST POPULAR |  RSS | | REPRINT
|
Apple Shakes Up a Public Outcry with New 'Baby Shaker' Application
April 22, 2009
Parents demand apology from Apple's Steve Jobs for allowing the app to remain available for download
The popular technology giant Apple Inc. found itself in some choppy media waters today in regards to the newest application available for iPhone, Baby Shaker, when The Sarah Jane Brain Foundation and its national advisory board released a public statement earlier this evening condemning the app.
Developed by Sikalosoft, Baby Shaker begins with this description: "On a plane, on the bus, in a theater. Babies are everywhere you don't want them to be! They're always distracting you from preparing for that big presentation at work with their incessant crying. Before Baby Shaker there was nothing you could do about it."
Sikalosoft first released the app Monday and, despite numerous objections from concerned citizens, it was reportedly still available for purchase from the iPhone store for $0.99 this afternoon.
Patrick Donohue, founder of the Sarah Jane Brain Foundation, stated in an e-mail to Apple CEO Steve Jobs and several of his vice presidents, "…You have no idea the number of children your actions have put at risk by your careless, thoughtless and reckless behavior! We will do everything we can to expose your reckless actions and reverse the horrific impact it will have on the innocent children throughout the United States."
The well-known Website www.krapps.com first reported the new application shortly after its release, and also condemned Apple for approving the application.
"Ok, we get it…crying babies can indeed get annoying. On a plane, at a restaurant, in the hotel room next to yours…we get it, annoying…shut that kid up! But Apple, try using just half your freaking money-making brain and reject Baby Shake…tell Sikalosoft to make some revisions, call the damn thing Pacify Junior and mix in some pacifiers to calm the baby down. See how easy that was…simple stuff, sort of funny while protecting the integrity of the Apple brand," the site's authors wrote in part of their posting.
The Sarah Jane Brain Foundation is encouraging parents and citizens to contact executives at Apple and demand:
1. Immediate removal of the offensive application
2. A personal apology to parents of SBS victims and survivors from Steve Jobs
3. A significant effort to reverse the damage they have already undoubtedly caused
Sales & Marketing Management Magazine
This article is brought to you by Sales & Marketing Management, the leading authority for executives in the sales and marketing field.
|
|
SAVE | EMAIL | PRINT | MOST POPULAR | RSS |
|
|
| Back to Marketing Index |
|
|
