SAVE | EMAIL | PRINT | MOST POPULAR |  RSS | | REPRINT
|
DMAI Foundation Announces Five-Year, $4 Million Fundraising Goal
February 27, 2009
The Destination Marketing Association International (DMAI) Foundation—which announced plans this month to merge with the U.S. Travel Association Foundation in order to create a single organization, the Destination & Travel Foundation—has launched a new fundraising campaign with which it hopes to raise $4 million in pledges payable over five years. Titled "Destination Excellence: Investing in the Future of Destination Marketing," the campaign was announced last week and introduced formally last night at DMAI's 16th Annual Foundation Dinner in Washington, D.C.
"We are asking our members and the travel community to make an investment in the future of our industry—a move that will improve the effectiveness of what we do," DMAI Foundation Chair Steve Moore, CEO of the Greater Phoenix Convention and Visitors Bureau, said in a statement.
The DMAI Foundation created the Destination Excellence campaign in response to its 2008 Futures Study, which was released last year and examined key trends, events and developments within the destination marketing industry. According to the study, the industry's most pressing issues are relevancy, technology and social responsibility—the first of which, relevancy, is the focus of the Destination Excellence campaign, which will use fundraising to support efforts that will help DMOs streamline communications with their city, state and government officials.
"DMOs are losing vital funding because the stakeholders do not understand the critically important role DMOs play in bringing millions in visitor numbers, meeting revenue and tax dollars to our communities," Moore continued. "In tough economic times, DMOs do their best work and now, more than ever, we need to come together as an industry and show our value."
|
SAVE | EMAIL | PRINT | MOST POPULAR | RSS |
|
|
| Back to Incentive Index |
|
 |
advertisement |
|
|
