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Incentive: Travel
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Roundtable Takeaway: Mobilizing a Positive Message for Incentives
April 07, 2009
Shortly after Sen. John Kerry (D-Mass.) introduced legislations that would effectively ban companies that have taken federal bailout money, Incentive brought together leaders of several industry organizations to discuss what is being done to combat the growing attacks on the incentive business. Here, Site CEO Brenda Anderson discusses strategies such as making it clear what value corporate events bring to destinations—from tax revenue to jobs.









Extended excerpts of this discussion, the full transcript and audio can be found at Incentivemag.com.


Incentive Magazine

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