Harrah's Keeps It Personal July 28, 2008 Harrah's Custom Sales Kit Generator aims to simplify Las Vegas incentive travel
By Alex Palmer
With so many options, planning a Las Vegas incentive trip can leave a planner with more choices than they know what to do with. Las Vegas Meetings by Harrah's Entertainment hopes to make this process a bit easier with its new Custom Sales Kit Generator. This tool allows Harrah's salespeople to package unique sales material for each corporate group booking at any one of the company's seven properties. Harrah's has encouraged corporate groups to book at its multiple properties (including Bally's Las Vegas, Caesars Palace, Flamingo Las Vegas, Harrah's Las Vegas, Imperial Palace Las Vegas, Paris Las Vegas and Rio All-Suite Hotel & Casino) on one contract since Harrah's and Caesars joined in 2004. However this new Internet-based software aims to make the al-in-one process simpler and better able to bring the range of Harrah’s offerings to each individual programs.
"If somebody wants to do rooms at Caesars and they want to do entertainment at Bally's, and they want to do the spa at Harrah's, they can combine those different components into one kit," explains Amy Dosa, sales marketing manager—Las Vegas. "It really allows the planner to visualize what their program can be in ways that are specific to them."
Though aimed at any kind of group travel, Dosa emphasizes this program's value for incentive trips in particular. For a destination like Las Vegas, and even when limiting to only the Harrah's properties, the options for shopping, dining, and recreation can be, in Dosa's words, "overwhelming." The Custom Sales Kit Generator allows the sales person to add what the client might be interested in and remove what doesn’t fit. The end product is a tailor-made sales package suited to the client's needs.
The Custom Sales Kit Generator was designed over a two-year period to specifically for Las Vegas Meetings by Harrah’s Entertainment by Dallas-based New Media Gateway. With so many properties and activities under the Harrah's banner, the company felt that using generic sales kits for each property might be leaving individual clients with too much information, or too little depending on what kind of program they wanted to put together.
Dosa sees this new program as an ideal balance of extensive options in an easy-to-understand format. "Even though we’re big, big doesn’t have to be impersonal."
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