Hilton Hotels Unveils New Global Lifestyle Brand March 11, 2009 New Denizen Hotels brand designed to appeal to globally-conscious modern travelers
Hilton Hotels Corporation announced yesterday the addition of Denizen Hotels, a global lifestyle brand, to the Hilton Family of Brands. Appearing throughout the world in international social epicenters, Denizen Hotels will cater to globall-conscious modern travelers of the world.
During a unique unveiling at the International Hotel Investment Forum (IHIF) in Berlin, a reconstructed vision of the brand experience will be presented to attendees within a shipping container. Designed to allow visitors to walk in and experience the space, this bold presentation embodies the eclecticism and global design language of the brand, expressed with the green thread of sustainability—one of the brand’s core values.
Denizen Hotels is primarily aimed at the globally-conscious modern traveler. With developments planned in cosmopolitan, urban cities as well as resort destinations, Denizen Hotels provides for everything from an inspiring urban weekend getaway to a rejuvenating retreat or smart business trip in destinations across the globe.
"The term 'denizen' literally means 'citizen of the world,'" says Ross Klein, global head of Luxury & Lifestyle Brands at Hilton Hotels Corporation. "We created this new brand in homage to guests who desire and deserve the best hotel experiences, both on an emotional and functional level. We are excited to introduce this new concept and look forward to welcoming the denizens of the world to our properties."
Denizen Hotels will offer a global voice with a local accent—cultivating a community for guests to connect within each unique location. In addition, Denizen Hotels will benefit from being a part of Hilton's global infrastructure that supports a worldwide network of more than 3,200 hotels and 545,000 rooms in 77 countries. Highlighting local expertise, and blending with a solid support network, Denizen properties will provide an exceptional and practical experience.
Social interactive spaces will be at the heart of the Denizen Hotels brand, welcoming guests and providing exclusive hubs for relaxation and inspiration. From communal style society restaurant tables for the epicurean explorers to rejuvenation zones which will provide a personal technology-rich haven before or after check-in, Denizen Hotels will create a living community, anticipating guest needs and desires in and outside of their rooms and suites. Renowned architects and interior designers—such as Charles Allem, Clodagh and David Rockwell—will shape and envision each space to reflect the influence and eclecticism of worl-class international design.
Denizen Hotels will range from select experiences to larger destination resorts, creating a unified yet eclectic brand with the assurance of the Hilton brand reputation. Active development negotiations are currently underway for resorts and destinations in key cities throughout the globe including, but not limited to, Abu Dhabi, Austin, Beverly Hills (California), Buenos Aires, Cancun, Hollywood (California), Istanbul, Jerusalem, Las Vegas, London, Los Cabos, Miami, Montreal, Mumbai, New York City, Panama City and Washington D.C.
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