Redesigned guestrooms, bathrooms, lobby, retail spaces and porte cochere—guests will find all this and more when they next stay at the Loews Miami Beach hotel, which last week put the final touches on its $50 million renovation, just in time for this week’s Super Bowl Sunday.
“This is the best hotel we’ve ever renovated,” says Loews Hotels CEO Jonathan Tisch. “We want to keep the Loews Miami Beach in the spotlight for South Beach and the Loews Hotel brand and to do so, we decided to give it a facelift—before it needed one—and enhance some of the hotel’s strongest features to make an even better guest experience, one we can emulate at other properties.”
Room and Retail Upgrades
All 790 guestrooms and bathrooms now meld the hotel’s Art Deco heritage with South Beach flair, using lime greens, pale blues, mushroom grays, chocolate browns and whites, along with chrome metals and maple. Hand-designed headboards utilize a tropical art deco-inspired patterned fabric, with cream, pale blue and yellow colors. The bathrooms have been made to feel more open with the addition of frosted sliding glass doors, white counters and sand-colored marble floors.
RTKL, based in Miami, FL, handled the guestroom, bathroom and hallway redesign as well as the porte cochere, which now features a cascading water wall to create a more dramatic sense of arrival.
DEMA Architecture and Design opened up the lobby area, removing a spiral staircase to allow for better flow of guest entrances and exits. There’s also now a 1,007-gallon, 20-foot long L-shaped aquarium featuring 57 fish of 13 different varieties as well as a Bamboo Shark, Honeycomb Eel and a small ray. All fish are collected locally and a marine biologist from Living Color Enterprises oversees the maintenance of the aquarium.
Adults can splurge at the boutique Splash, which carries Ike Behar, Robert Graham, Trina Turk and Lacoste, along with traditional toiletry and cosmetics items. Kids (and the kid in every adult) can indulge their sweet tooth at new ice cream shop SoBe Scoops, which uses Häagen-Dazs ice cream and organic flavors made onsite with ingredients from local purveyor Paradise Farms Organic. Sushi SoBe, Emeril’s Miami Beach restaurant and additional food outlets remain unchanged.
Meetings Deal
The Loews Miami Beach hotel offers 65,000 square feet of meeting and event space, and the Loews brand recently extended its Flexible Meetings program. New bookings made between now and April 30, 2010 with meetings held by December 31, 2010, will receive 10 percent of the total room revenue in added value that can be applied toward the following options:
Fixed-value Offers • $500 Audio Visual credit, which may be used for up to 20 percent of the total AV bill • $50 Spa treatment credit (only one credit per treatment) • $500 Business Center credits (up to two credits allowed to be purchased) • Meetings Internet Package: two T-1 lines with install and set-up included • Airport transports, town car pick-up or drop-off at airport • Up to $50 Food and Beverage credit per stay (per attendee)
Per-night Offers • In-guest room internet • VIP amenities • Suite upgrade to one bedroom, Junior or Presidential suite • Staff office food set up with stocked refrigerator and snacks • Resort Fee (where applicable) • Fitness Center usage • Turndown service • Self-parking • Valet-parking
Food & Beverage Offers • Upgrade to full American breakfast buffet or “power breakfast” in Meeting Room from a continental Breakfast • Upgrade lunch or dinner to “Uniquely Local” dining experience featuring regional specialties • Add Loews Hotels signature Color Break • Add a one-hour Loews Hotels signature cocktail reception
The offer is for new bookings only and cannot be combined with other offers. Certain rates and regulations apply. For more information visit www.loewshotels.com or call (305) 604-1601.
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