Roundtable Takeaway: Explaining Incentives April 01, 2009
By Alex Palmer
As the media and politicians paint incentive travel as rewarding the top-ranking executives, the reality of who incentive programs actually reward is often misunderstood. Incentive Marketing Association Executive Director Karen Renk (first speaker) and Site CEO Brenda Anderson (second speaker) discussed the actual impact of incentive programs and how to communicate this during Industry Defence Roundtable, held by SMM's sister publication, Incentive, shortly after Sen. John Kerry (D-Mass.) introduced the TARP Taxpayer Protection and Corporate Responsibility Act.
Maritz: Holiday Travel To Tumble A Maritz poll finds economic concerns, Swine flu will lead to $4.05 billion loss for the travel industry this holiday season
ZipSetGo.com Roars Into Online Meeting/Incentive Group Travel Space ZipSetGo.com offers vetted content about destinations, planning tips, and sample itineraries and themes from past successful meeting and incentive programs, married with social media tools to create a community of informed planning professionals
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