Defending Incentives Roundtable: Audio Preview April 03, 2009
In March, shortly after Sen. John Kerry (D-Mass.) introduced legislation that would effectively ban companies that have taken federal bailout funds from running incentive travel programs, Incentive brought together leaders of several industry organizations on a conference call to discuss what is being done to combat the growing attacks on the incentive business, and what other steps must be taken.
Explaining Incentives Incentive Marketing Association Executive Director Karen Renk and Site CEO Brenda Anderson discuss the actual impact of incentive programs.
Promoting Merchandise and Travel Awards Does the scrutiny on incentive travel open up opportunities for incentive merchandise? Joe Gabler, president of Gabler Sales and president of the Incentive Manufacturers and Representatives Alliance (IMRA) discusses this with Karen Renk, executive director of the Incentive Marketing Association.
Mobilizing a Positive Message for Incentives Site CEO Brenda Anderson discusses strategies such as making it clear what value corporate events bring to destinations—from tax revenue to jobs.
Maritz: Holiday Travel To Tumble A Maritz poll finds economic concerns, Swine flu will lead to $4.05 billion loss for the travel industry this holiday season
ZipSetGo.com Roars Into Online Meeting/Incentive Group Travel Space ZipSetGo.com offers vetted content about destinations, planning tips, and sample itineraries and themes from past successful meeting and incentive programs, married with social media tools to create a community of informed planning professionals
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