Roundtable Takeaway: A Growing Role for Gift Cards March 26, 2009 Giftex Prepay's director of research Dan Horne discusses the expanding possibilities of gift cards as incentive awards
By Alex Palmer
Gift cards can be much more valuable than the amount of money stored on them. As both corporate and consumer incentive programs evolve in their use of gift cards, the pieces of plastic offer ways to attract and retain customers, yet only a few companies are doing it right now. During Incentive's 4th Annual Gift Card Roundtable, Giftex Prepay's director of research Dan Horne discussed the expanding possibilities of gift cards as incentive awards.
Editor's Note: Look for more excerpts from Incentive’s 4th Annual Gift Card Roundtable in our April issue, or to purchase the full "2009 Gift Card Roundtable" audio or full transcript, visit Incentive Digital Mall.
Maritz: Holiday Travel To Tumble A Maritz poll finds economic concerns, Swine flu will lead to $4.05 billion loss for the travel industry this holiday season
ZipSetGo.com Roars Into Online Meeting/Incentive Group Travel Space ZipSetGo.com offers vetted content about destinations, planning tips, and sample itineraries and themes from past successful meeting and incentive programs, married with social media tools to create a community of informed planning professionals
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