Roundtable Takeaway: A Growing Role for Gift Cards March 26, 2009 Giftex Prepay's director of research Dan Horne discusses the expanding possibilities of gift cards as incentive awards
By Alex Palmer
Gift cards can be much more valuable than the amount of money stored on them. As both corporate and consumer incentive programs evolve in their use of gift cards, the pieces of plastic offer ways to attract and retain customers, yet only a few companies are doing it right now. During Incentive's 4th Annual Gift Card Roundtable, Giftex Prepay's director of research Dan Horne discussed the expanding possibilities of gift cards as incentive awards.
Editor's Note: Look for more excerpts from Incentive’s 4th Annual Gift Card Roundtable in our April issue, or to purchase the full "2009 Gift Card Roundtable" audio or full transcript, visit Incentive Digital Mall.
Incentive/IMRA Sales Excellence Awards Winners Announced Incentive magazine announced the winners of its 15th annual Sales Excellence Awards earlier this week, celebrating the best and most successful independent representative firms in the industry.
U.S. Travel Association Forms Meetings, Incentives, Trade Show Council The U.S. Travel Association has created a new board member council that will build a proactive meetings and incentives research, communications, government relations and promotion agenda, it announced yesterday.
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