Incentive's 4th Annual Gift Card Roundtable Complete Transcript and Audio April 01, 2009
Incentive recently sat down with members of the incentive gift card industry to discuss what challenges and opportunities they are seeing during these troubling period for Corporate America. The participants—who included representatives from a number of major brands and recognized names in the gift card segment𠄴offered insight into what concerns they have, where they are finding unusual success and where they see potential for future growth.
The full transcript and audio from this conversation is now available at Incentive's digital mall.
The topics discussed include:
• The impact of the economic downturn and retailer bankruptcies
• Strategies for getting the positive word out about incentives
• New ways incentive winners are redeeming their cards
• The role of gift cards in strengthening loyalty programs
• What the Incentive Gift Card Council and other industry organizations are doing
• And much more
The panelists:
• Andrew Dodge, senior manager of national accounts for L.L. Bean and current president of the Incentive Gift Card Council
• Dan Horne, professor at Providence College in Rhode Island, and director of research for Giftex Prepay
• Laura Parker, manager of gift cards for OSI Restaurant Partners—parent company for Outback Steakhouse and Bonefish Grill among other restaurants
• Nathan Ehrlich, senior manager of gift card operations for Home Depot
• Peter Friend, president of Travelocity Incentives
• Rich Killian, president of RK Incentives, a consultant and a gift card broker for Macy's, Disney, Hard Rock Cafe, Barnes & Noble and Dell Computer, among others
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