Defending Incentives Complete Transcript and Audio

Incentive: Resources

Defending Incentives Complete Transcript and Audio
April 01, 2009

In March, shortly after Sen. John Kerry introduced legislation that would effectively ban companies that have taken federal bailout funds from running incentive travel programs, Incentive brought together leaders of several industry organizations on a conference call to discuss what is being done to combat the growing attacks on the incentive business and what other steps must be taken. The full transcript and audio from this conversation is now available at Incentive's digital mall.

The topics discussed include:

• The industry's response and what impact it is having

• Making the case for incentives: why they are essential business tools

• Ways to target the message to Congress, the media and the public

• What the newest research is showing about corporate use of incentives

• Travel and merchandise incentives changing roles

• And much more

The panelists:

• Brenda Anderson, CEO, Site (formerly the Society of Incentive & Travel Executives)

• Jeff Broudy, executive vice president and COO United Incentives and secretary/treasurer, Incentive Research Federation (IRF)

• Joe Gabler, president, Gabler Sales and president, Incentive Manufacturers and Representatives Alliance (IMRA)

• Karen Renk, executive director, Incentive Marketing Association (IMA)
Patrick Sullivan, president, PRA Destination Management—NY and president, Site

To hear audio selections from the interview, visit the Incentive Podcasts Page at Incentivemag.com.

For more information or to download the complete audio or text from this roundtable, visit Incentive's digital mall.

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