IMA 2009 Presidents Award Goes to Jon Hanson

Incentive: News

IMA 2009 President’s Award Goes to Jon Hanson
November 04, 2009

By Donna M. Airoldi

Jon Hanson, founder and CEO of RepLink and DataDirect in Minneapolis, Minn., is this year’s recipient of the Incentive Marketing Association (IMA) President’s Award. IMA president Norma Jean Knollenberg presented Hanson with the award on Sept. 28 at the IMA’s Annual Membership Meeting in Chicago.

After a 15-year career in ad agencies, Hanson saw opportunity with the communication side of the incentive industry. He pioneered the first illustrated price lists in the industry, then in 1992 developed RepLink, an electronic solution for product information dissemination and availability. RepLink enabled product suppliers to electronically send product details to their incentive representatives, allowing them to create professional presentations for their customers. Since then, the program has been continually expanded to service the needs of the incentive industry.

“An innovator, an industry spokesperson and advocate, an educator, a mentor, Jon Hanson is always conscious of giving back to the industry not only with his expertise and knowledge, but with financial contributions as well. The Incentive industry’s welfare has always been a priority for Jon and over the years, he has helped the industry grow and thrive,” said IMA executive director Karen Renk.

The IMA President’s Award was introduced in 2003. The award recognizes individuals who have actively furthered IMA’s mission by creating a greater awareness of incentives; helping incentive suppliers prosper in a changing business environment through education, training, research and marketing; and promoting high standards of professionalism in the incentive field.

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