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ShopRite Debuts Family Loyalty Rewards Program
April 29, 2009
ShopRite has rolled out "ShopRite Family," a loyalty rewards program that enables customers to earn points by purchasing items online or in-store. After a soft online launch on April 8, the program officially booted up on April 19, when the grocer began promoting it.
Participating brands include Kraft, Kellogg's, Nestlé, Kimberly-Clark, Pepsi, and Unilever, according to the ShopRite Family Web site.
The new initiative replaces ShopRite's earlier "Scrunchy's Kids Club" program, said Karen Meleta, spokeswoman for Keasbey, N.J.-based Wakefern Food Corp., the cooperative to which the ShopRite operators belong. Meleta explained that while the kids club specifically targeted children, ShopRite Family is "broader in scope," not only in terms of the prizes it offers—including ShopRite gift cards, song downloads, movie tickets, ringtones, and one-night DVD rentals through in-store RedBox kiosks—but also in its ability to dispense advice to parents on such important topics as getting their kids to eat more healthfully.
Once the required amount of points has been accumulated (75 is the minimum number), reward items can be redeemed from the e-store catalog on the ShopRite Family Web site.
From Progressive Grocer, a sister publication of Incentive under Nielsen Business Media
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