Gift Card Roundtable 2009 Audio Preview April 03, 2009
Incentive recently sat down with members of the incentive gift card industry to discuss what challenges and opportunities they are seeing during this troubling period for Corporate America. The participants—who included representatives from a number of major brands and recognized names in the gift card segment—offered insight into how they are maintaining their strong brands, what the biggest challenges facing the market are, and where they see potential for future growth.
To Add Value or Not to Add Value? Retaining Customers with Gift Cards Laura Parker, manager of gift cards for OSI Restaurant Partners, Inc., and Nathan Ehrlich, senior manager of gift card operations for Home Depot, discuss their brands' strategies for boosting the value of their gift cards.
A Growing Role for Gift Cards Giftex Prepay's director of research Dan Horne discusses the expanding possibilities of gift cards as incentive awards.
Maritz: Holiday Travel To Tumble A Maritz poll finds economic concerns, Swine flu will lead to $4.05 billion loss for the travel industry this holiday season
ZipSetGo.com Roars Into Online Meeting/Incentive Group Travel Space ZipSetGo.com offers vetted content about destinations, planning tips, and sample itineraries and themes from past successful meeting and incentive programs, married with social media tools to create a community of informed planning professionals
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