Sock-sessful European Men’s Hosiery Products Expand to U.S. Market September 30, 2009
By Donna M. Airoldi
Socks—they’re easy to lose, often mismatched, and no one really likes to buy them. Yet, everyone needs them, and they’re often much appreciated when received as gifts. So help thank your busiest employees or top customers while at the same time saving them valuable time with a “sockscription” from Blacksocks.
The Swiss-based company delivers high-end men’s socks by subscription and recently entered the North American market after a successful 10-year run in Europe. (The company sold it’s millionth calf sock in November 2008). An annual sockscription—three pairs of socks delivered every four months for a total of nine pairs a year—costs just $89, including tax and shipping.
Rather than a one-time recognition, the recipient is rewarded three times.
The socks are made in Northern Italy using high quality yarns with long fibers that pill less and are more durable. Customers can choose calf, knee or cashmere silk socks.
Blacksocks has worked with European corporations through their intranet sites to offer employees a bonus of ten pairs for the same price as nine, says Lori Rosen, a spokesperson for the company. As a promotion perk, when the new iPhone was introduced in June, Blacksocks customers were able to purchase the new device a week before it was available on the market. The company also has a partnership with Loylogic, a Zurich–based incentive company that recently opened an office in Atlanta.
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