According to author Mark Joyner, the common thread among all great successes such as Microsoft and McDonald's is integration marketing. In his new book, appropriately titled Integration Marketing, Joyner tells readers how companies such as these made the leap from small to big, and then big to empire.
Integration Marketing uses real-life examples to present a system that helps leaders and business owners utilize opportunities in marketing that help bring in customers, grow their businesses, and use their money wisely.
Joyner uses predictive math to figure out the likelihood of success for any marketing opportunity before committing time and money to the new idea. Instead of simply offering ideas, Integration Marketing uses formulas and studies to predict outcomes and put dollar values on marketing efforts.
Mark Joyner is the former CEO of Aesop Marketing Corp and has published three books prior to Integration Marketing: Simpleology in 2007, The Irresistible Offer in 2005, and The Great Formula in 2006.
Incentive/IMRA Sales Excellence Awards Winners Announced Incentive magazine announced the winners of its 15th annual Sales Excellence Awards earlier this week, celebrating the best and most successful independent representative firms in the industry.
U.S. Travel Association Forms Meetings, Incentives, Trade Show Council The U.S. Travel Association has created a new board member council that will build a proactive meetings and incentives research, communications, government relations and promotion agenda, it announced yesterday.
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