According to author Mark Joyner, the common thread among all great successes such as Microsoft and McDonald's is integration marketing. In his new book, appropriately titled Integration Marketing, Joyner tells readers how companies such as these made the leap from small to big, and then big to empire.
Integration Marketing uses real-life examples to present a system that helps leaders and business owners utilize opportunities in marketing that help bring in customers, grow their businesses, and use their money wisely.
Joyner uses predictive math to figure out the likelihood of success for any marketing opportunity before committing time and money to the new idea. Instead of simply offering ideas, Integration Marketing uses formulas and studies to predict outcomes and put dollar values on marketing efforts.
Mark Joyner is the former CEO of Aesop Marketing Corp and has published three books prior to Integration Marketing: Simpleology in 2007, The Irresistible Offer in 2005, and The Great Formula in 2006.
Winners and Nominees for Incentive's 1st Annual Motivation Masters Awards We announce the finalists of our first annual Motivation Masters awards. These 13 finalists are already the recipients of a 2009 Motivation Masters award in one of seven categories. On Dec. 6, we will announce the ultimate winner, the Motivation Master of 2009, at the 6th Annual Las Vegas Incentive Marketplace.
Frito-Lay Kudos to Million-Mile Safe Drivers PepsiCo's Frito-Lay North America is recognizing 95 delivery drivers who this year have reached the career milestone of driving more than 1 million, 2 million or 3 million miles accident-free.
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