To Add Value or Not to Add Value? Retaining Customers with Gift Cards March 09, 2009
By Alex Palmer
Incentive recently sat down with members of the incentive gift card industry to discuss what challenges and opportunities they are seeing during this troubling period for corporate America. The participants—who included representatives from a number of major brands and recognized names in the gift card segment—offered insight into what concerns they have, where they are finding unusual success and where they see potential for future growth.
The economy and its effects were the dominant topics of the conversation, and several of the participants discussed how gift cards could be a valuable platform for not just rewarding employees and customers, but retaining them as well.
Here, Laura Parker, manager of gift cards for OSI Restaurant Partners, Inc., and Nathan Ehrlich, senior manager of gift card operations for Home Depot, discuss their brands' strategies for boosting the value of their gift cards—and why sometimes it's not a great idea to offer a great deal.
Maritz: Holiday Travel To Tumble A Maritz poll finds economic concerns, Swine flu will lead to $4.05 billion loss for the travel industry this holiday season
ZipSetGo.com Roars Into Online Meeting/Incentive Group Travel Space ZipSetGo.com offers vetted content about destinations, planning tips, and sample itineraries and themes from past successful meeting and incentive programs, married with social media tools to create a community of informed planning professionals
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