Roundtable Takeaway: A Growing Role for Gift Cards March 26, 2009 Giftex Prepay's director of research Dan Horne discusses the expanding possibilities of gift cards as incentive awards
By Alex Palmer
Gift cards can be much more valuable than the amount of money stored on them. As both corporate and consumer incentive programs evolve in their use of gift cards, the pieces of plastic offer ways to attract and retain customers, yet only a few companies are doing it right now. During Incentive's 4th Annual Gift Card Roundtable, Giftex Prepay's director of research Dan Horne discussed the expanding possibilities of gift cards as incentive awards.
Editor's Note: Look for more excerpts from Incentive’s 4th Annual Gift Card Roundtable in our April issue, or to purchase the full "2009 Gift Card Roundtable" audio or full transcript, visit Incentive Digital Mall.
Atlantis Unveils Individual Incentive Certificates The Atlantis Paradise Island resort in the Bahamas is now offering group planners customizable individual incentive award certificates that can include accommodations, airport transfers and a wide range of dining and entertainment options.
Harrah’s Sticks To Its Formula for Successful Meetings The Las Vegas Meetings by Harrah's sales team is continually improving its one-stop-shop model for seven properties that makes the meeting planning process easier for planners.
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