At a time when incentives are being questioned, it's important to remind novices and pros alike that a well structured program should pay for itself in increased revenue, profits, market share, brand awareness, product promotion, and more.
The following pages offer a guide to basic incentive strategy, reasons to use travel and how to choose a supplier, plus pointers for determining return on investment.
Winners and Nominees for Incentive's 1st Annual Motivation Masters Awards We announce the finalists of our first annual Motivation Masters awards. These 13 finalists are already the recipients of a 2009 Motivation Masters award in one of seven categories. On Dec. 6, we will announce the ultimate winner, the Motivation Master of 2009, at the 6th Annual Las Vegas Incentive Marketplace.
Frito-Lay Kudos to Million-Mile Safe Drivers PepsiCo's Frito-Lay North America is recognizing 95 delivery drivers who this year have reached the career milestone of driving more than 1 million, 2 million or 3 million miles accident-free.
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