At a time when incentives are being questioned, it's important to remind novices and pros alike that a well structured program should pay for itself in increased revenue, profits, market share, brand awareness, product promotion, and more.
The following pages offer a guide to basic incentive strategy, reasons to use travel and how to choose a supplier, plus pointers for determining return on investment.
Atlantis Unveils Individual Incentive Certificates The Atlantis Paradise Island resort in the Bahamas is now offering group planners customizable individual incentive award certificates that can include accommodations, airport transfers and a wide range of dining and entertainment options.
Harrah’s Sticks To Its Formula for Successful Meetings The Las Vegas Meetings by Harrah's sales team is continually improving its one-stop-shop model for seven properties that makes the meeting planning process easier for planners.
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