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2008 Incentive Travel Buyers Guide
May 28, 2009
By Karen Gines

At a time when incentives are being questioned, it's important to remind novices and pros alike that a well structured program should pay for itself in increased revenue, profits, market share, brand awareness, product promotion, and more.

The following pages offer a guide to basic incentive strategy, reasons to use travel and how to choose a supplier, plus pointers for determining return on investment.

Click here to download the full PDF.


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