At a time when incentives are being questioned, it's important to remind novices and pros alike that a well structured program should pay for itself in increased revenue, profits, market share, brand awareness, product promotion, and more.
The following pages offer a guide to basic incentive strategy, reasons to use travel and how to choose a supplier, plus pointers for determining return on investment.
Maritz: Holiday Travel To Tumble A Maritz poll finds economic concerns, Swine flu will lead to $4.05 billion loss for the travel industry this holiday season
ZipSetGo.com Roars Into Online Meeting/Incentive Group Travel Space ZipSetGo.com offers vetted content about destinations, planning tips, and sample itineraries and themes from past successful meeting and incentive programs, married with social media tools to create a community of informed planning professionals
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