Roundtable Takeaway: Promoting Merchandise and Travel Awards April 06, 2009
By Alex Palmer
Does the scrutiny on incentive travel open up opportunities for incentive merchandise? Joe Gabler, president of Gabler Sales and president of the Incentive Manufacturers and Representatives Alliance (IMRA) discusses this with Karen Renk, executive director of the Incentive Marketing Association. In the second track, Jeff Broudy, secretary/treasurer of the Incentive Research Federation and executive vice president and COO of United Incentives, points out research showing companies might actually be quicker to cut their merchandise programs before travel.
Extended excerpts of this discussion, the full transcript and audio can be found at Incentivemag.com.
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