Blackhawk Network Adds Customized Rewards Visa Gift Card to Product Line October 01, 2009
By Donna M. Airoldi
Third-party provider of prepaid gift-cards Blackhawk Network has added its Rewards Visa Gift Card to the company’s Incentives and Rewards program, which now offers both closed and open-loop card options for clients.
“By launching the Blackhawk Rewards Visa Gift Card, we’re giving businesses greater choice and flexibility in the products they choose for their own incentive and motivation programs,” said Talbott Roche, senior vice president at the Pleasanton, CA-based company. “Consumers want variety and selection; therefore we listened and tailored our program accordingly.”
Visa Gift Cards can be easily customized with a company’s logo and branding, messaging, and variable expiration dates and value loads. The card can be redeemed anywhere Visa debit cards are accepted.
Blackhawk Network’s Incentives and Rewards Program offers prepaid cards in several categories, including fashion, home, open network, ticket, sports and local merchants. Retail partners include Applebee’s, Bass Pro Shops, Chili's Grill & Bar, The Home Depot, iTunes, Regal Entertainment Group, SpaFinder, Travelocity, and more.
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